The Nike Air Max 90 QS 'Viotech' remains a highly sought-after sneaker, a testament to its striking design and enduring appeal. Originally released in 2000, this colourway, often referred to simply as the 'Viotech', has achieved iconic status within the sneaker community, commanding respect and a premium price even years after its debut. While you might find listings for around $89.99, it's crucial to understand that this price point usually reflects used or pre-owned pairs, potentially with varying levels of wear and tear. Finding a brand new, deadstock pair of the Nike Air Max 90 QS 'Viotech' will almost certainly cost significantly more, reflecting its desirability and collector value. This article delves deep into the history, design, cultural impact, and current market value of this legendary sneaker, exploring why it remains a grail for many Air Max enthusiasts.
A Blast from the Past: The Genesis of the Viotech
The Air Max 90, a design classic in its own right, needs little introduction. Released in 1990 as the Air Max III (it later received its official "Air Max 90" designation), the shoe quickly became a cultural phenomenon, its visible Air unit a revolutionary feature at the time. Its design, combining retro running aesthetics with cutting-edge technology, solidified its place in sneaker history. The Air Max 90’s enduring legacy is partly due to its versatility, effortlessly blending with various styles and trends, from streetwear to high fashion.
The 'Viotech' colourway, however, stands apart. Released as part of a small collection of QS (Quick Strike) releases, it wasn’t a mass-produced design; this limited availability is a key factor contributing to its current rarity and high value. The 'Viotech' isn't just a simple colour scheme; it's a bold statement. The deep purple, often described as a rich violet or deep plum, dominates the upper, accented by hits of black and neon green. This unique combination is what sets it apart from other Air Max 90 releases. The vibrant green pops strategically on the Air unit, the branding, and the laces, creating a striking contrast against the deeper tones of the shoe.
The shoe's materials are as meticulously chosen as its colour palette. High-quality suede and leather are used throughout the upper, ensuring a premium feel and a durability that has stood the test of time. Many owners of original pairs attest to the lasting quality of the materials, highlighting the long-term value of the shoe even beyond its collectability. The robust construction speaks to Nike's commitment to quality, even within their limited-edition releases. This is not simply a fleeting trend; it's a piece of footwear built to last.
Design Details: A Closer Look
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